Publicar libro en Amazon

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servicios-ariel-6

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Publicar libro en Amazon

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Publicar libro en Amazon

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Amazon KDP es una de las empresas líderes en el mundo de la autopublicación. Algunos autores y autoras quieren probar suerte en el gigante americano.

Se publican libros en Amazon en versiones:

Tapa blanda (el libro físico convencional)
Versión electrónica

Los libros son ofrecidos en distintos mercados internacionales (incluso librerías), puedes recibir dinero de todo el mundo y no tienes que preocuparte de la impresión o la logística.

Una vez que se emite una orden de compra, Amazon imprime el libro en sus talleres y lo envía al domicilio del comprador.

Pese a que no requiere una inversión tan alta, de todos modos sí es necesario tener una estrategia de negocio clara y alguna idea de marketing digital para que los libros puedan venderse bien.

¿Cómo funciona a grandes rasgos?

[/tatsu_text][tatsu_text bg_color= “” color= “” max_width= ‘{“d”:”100″}’ wrap_alignment= “center” text_alignment= ‘{“d”:”left”}’ margin= ‘{“d”:”0px 0px 30px 0px”}’ box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” padding= ‘{“d”:”0px 0px 0px 0px”}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” border_radius= “0px” text_typography= ‘{“d”:””}’ hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” key= “PJ4LW39pr”]

Primero, tú te inscribes en Amazon KDP. No es que haya un filtro por tipo de literatura, o límites. Cualquiera puede publicar.

Segundo, es un negocio. Es decir, tu libro tendrá que tener un precio de venta. Para el cálculo de este precio, Amazon ya te calcula el costo de producción y fija un precio mínimo. Tú ganarás un porcentaje de ese monto total, al cual hay que descontarle impuestos de Estados Unidos.

Tercero, en el caso de Chile y también de otros países de América Latina, no es posible enlazar una cuenta bancaria local para recibir los fondos (una excepción es México). Para hacerlo, antes existía el servicio de Payoneer pero requiere un monto mínimo para poder sacar el dinero. Por esto, lo mejor es hacerlo con Wise (ex Transferwise).

Si pinchas en el enlace de Wise, es un enlace de afiliado (me da un pequeño monto en dinero porque tú te inscribas a través de él, ¡lo cual agradecería mucho!)

[/tatsu_text][/tatsu_column][tatsu_column bg_color= “” bg_image= “” bg_repeat= “no-repeat” bg_attachment= “scroll” bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ padding= ‘{“d”:”0px 0px 0px 0px”}’ margin= ‘{“d”:””}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:””}’ border_color= “” border_radius= “0” box_shadow_custom= “0px 0px 0px 0px rgba(0,0,0,0)” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” overlay_color= “” overlay_blend_mode= “normal” animate_overlay= “none” link_overlay= “” vertical_align= “none” sticky= “0” offset= ‘{“d”:”0px 0px”}’ column_parallax= “0” column_width= ‘{“d”:50,”l”:50,”t”:50,”m”:100}’ column_mobile_spacing= “0” image_hover_effect= “none” column_hover_effect= “none” hover_box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” overflow= “” col_id= “” column_class= “” top_divider= “none” top_divider_height= ‘{“d”:”100″,”m”:”0″}’ top_divider_color= “#ffffff” flip_top_divider= “0” top_divider_zindex= “9999” bottom_divider= “none” bottom_divider_height= ‘{“d”:”100″,”m”:”0″}’ bottom_divider_color= “#ffffff” flip_bottom_divider= “0” bottom_divider_zindex= “9999” left_divider= “none” left_divider_width= ‘{“d”:”50″,”m”:”0″}’ left_divider_color= “#ffffff” invert_left_divider= “0” left_divider_zindex= “9999” right_divider= “none” right_divider_width= ‘{“d”:”50″,”m”:”0″}’ right_divider_color= “#ffffff” invert_right_divider= “0” right_divider_zindex= “9999” z_index= “0” hide_in= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/2” key= “1q0PA1lj-C”][tatsu_text bg_color= “” color= “” max_width= ‘{“d”:”100″}’ wrap_alignment= “center” text_alignment= ‘{“d”:”left”}’ margin= ‘{“d”:”0px 0px 30px 0px”}’ box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” padding= ‘{“d”:”0px 0px 0px 0px”}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” border_radius= “0px” text_typography= ‘{“d”:””}’ hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” key= “PlRTdv8YN”]

¿Cómo imprimen los libros y cómo es el envío de copias de autor?

Dependiendo del lugar de compra, Amazon asignará uno de sus talleres. En mi experiencia, los libros demoran cerca de 30 días entre que está la orden de compra, se produce, se envía y llega al lector final.

Existe la posibilidad de comprar copias de autor al precio de costo, pero el envío se cobra aparte a precio normal y no conviene mucho (en el caso de que pienses publicar en Amazon y comprar 10, 20 o 30 libros para venderlos localmente. No conviene!).

Respecto del formato de los libros. Los libros no tienen solapa, solamente puedes usar un tipo de papel (blanco o “crema”) y si imprimes una hoja en color, todo el libro se asume en precio de impresión a color.

Es sumamente importante hacer esas consideraciones antes de publicar tu libro para que veas si es lo que necesitas o no.

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Una muestra de un libro de Amazon

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Corte de Cinta: la épica de lo cotidiano

Versión Amazon

Tamaño 15,24×22,86 cm (6×9 pulgadas) / Portada Couché Brillante / Papel blanco

*** Existe otra versión en papel crema

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